In the sales process, most people will get too focused on the outcome (making the sale) instead of building a lasting relationship. What's an easy way to start a conversation? Use this acronym to get to know anyone: F.O.R.M (Family, Occupation, Recreation, Motivation/Money)
You'll be surprised how the conversation will lead into getting to know someone when your focus is honoring the person instead of the sale.
To Your Success,
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